What is a Churn Rate?

A “churn rate” is a measure of customer attrition for your business.  Churn is defined as the number of customers who subscribe or discontinue services during a given time period.  Most Credit Repair businesses have a “subscription service”  model where the client pays a monthly fee for ongoing services (similar to cable television, a mobile phone plan or a magazine subscription).

Customer “churn” is a key performance indicator to watch. A low churn rate helps your business to “scale” and grow larger faster, but a high churn rate is a possible indicator of customer dissatisfaction, better offers from a competitor or reasons having to do with the customer life cycle. 

You can monitor Churn and other Key Performance indicators in real time on your Business Dashboard.

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