A “churn rate” is a measure of customer attrition for your business. Churn is defined as the number of customers who subscribe or discontinue services during a given time period. Most Credit Repair businesses have a “subscription service” model where the client pays a monthly fee for ongoing services (similar to cable television, a mobile phone plan or a magazine subscription).
Customer “churn” is a key performance indicator to watch. A low churn rate helps your business to “scale” and grow larger faster, but a high churn rate is a possible indicator of customer dissatisfaction, better offers from a competitor or reasons having to do with the customer life cycle.
You can monitor Churn and other Key Performance indicators in real time on your Business Dashboard.